I'm a content lead with a decade of storytelling experience across web and print in Australia and Europe. I specialise in developing multi-media content that leaves your audience more informed, inspired, and connected to your mission.

Some of my proudest achievements to date? Content that’s helped people unlock their inner chef, learn everyday tools to support their mental health, and boost wellbeing for people living with chronic pain.

How I can help

I move from strategy to storytelling, balancing big picture ideas with an eye for details during production…all the way to launch. Everything I do is informed by my broad experience as an editor and content lead for forward-thinking digital platforms and start-ups, video-led learning apps, and in traditional book publishing – and knack for translating concepts into messages that land with audiences.

Content strategy

Crafting a content strategy that aligns with your goals, gets to know your audience and plots the roadmap to content that connects.

Professional writing and editing

With a decade of experience as a writer and editor across digital and print, I work across the Scrabble board, from content and copywriting to video and podcast scripts, landing pages and more.

Format development

Developing creative formats across all mediums that translate complex ideas into simple and engaging content pieces – think editorial, videos, podcasts, content hubs and more.

Tone of voice

Stand out with a tone of voice that is yours alone – and get bespoke internal guides to keep your team in the loop.

Project leadership

I lead creative teams through production to deliver the strategic vision with all the bells and whistles.

Content design + architecture

All stories need a home – I contribute thoughtful content design and information architecture so your audience come along for the ride.

What clients say about working with me

  • “Ruby has been an essential part of the Matterworks team in 2024, across content strategy, copywriting, and script writing. She consistently delivers high-quality work that aligns with strategic goals and audience needs. As an exceptional problem solver with strong creative roots, Ruby is able to collaborate seamlessly with multidisciplinary content teams.If you’re looking for a talented, adaptable leader with a commitment to content excellence, Ruby is your person!”

    Kylie Robertson, Co-founder and CPO of Matterworks

  • “Really loved collaborating with Ruby on our recent evidence based persistent back pain program. Ruby very quickly understood the tone and style we were going for and was super efficient in her edits. She was also a joy to work with, always adaptable and flexible despite many moving pieces and short deadlines.”

    Neala Fulia, Founder of MoreGoodDays

  • “Ruby is a pleasure to work with, her communication style is responsive and professional, she asks all the right questions to ensure she nails the brief required by the client. She honours deadlines and is a flexible writer. Her writing and editing skills are rare. I put her in the category of being a unicorn writer - if you are lucky enough to have Ruby write for you, you will be happy with the deliverables provided.”

    Roisin Kelly Goldsmith, Senior Manager of Content Marketing and Thought Leadership at Thomson Reuters

Interested in working together?

Interested in working together?


I work on a project basis, as an embedded fractional member of your team, or in an advisory capacity for when you need insights, quick.